The thing is: it’s not just a word, it’s a feeling — it’s smiling with a pull of whiskey after a long day in the rain, it’s believing in the unknown. From rendezvousing with 16th generation farmers while discovering un-fished rivers to sitting in lonely line-ups while the snow falls — Iceland’s landscape and culture is an incredible background in which to chase the Yow.

For our sponsors, not only did we include product integration in the movie but many other aspect as well. Access to our social media content, branded content for marketing use and a variety of high-resolution assets were all delivered to give our sponsors as much value as possible. Further, our distribution channels including the Fly Fishing Film Tour gave our sponsors even more exposure.

Yow: Icelandic for Yes is a ~45 minute surf and fly fishing film, shot using the latest in digital cinema technologies. Watch Yow on the 2015 Fly Fishing Film Tour coming to a city near you. HD downloads will be available January 2015 while DVD’s will start shipping by the end of April 2015.

More information:


  • Howler Bros
  • Orvis
  • Patagonia
  • Fish Pond
  • The Fly Fish Journal
  • Mountainsmith
  • SOG Knives
  • Arctic Surfers
  • Icelandic Fly Fishermen