The thing is: it’s not just a word, it’s a feeling — it’s smiling with a pull of whiskey after a long day in the rain, it’s believing in the unknown. From rendezvousing with 16th generation farmers while discovering un-fished rivers to sitting in lonely line-ups while the snow falls — Iceland’s landscape and culture is an incredible background in which to chase the Yow. Yow: Icelandic for Yes is a ~45 minute surf and fly fishing film, shot using the latest in digital cinema technologies. Watch Yow on the 2015 Fly Fishing Film Tour coming to a city near you. HD downloads will be available January 2015 while DVD’s will start shipping by the end of April 2015.