Mystery Ranch Mysterium Backpacks

Mystery Ranch wanted to create a top of funnel piece that authentically and emotionally connected with their hardcore hunt audience. Running with an incredible script that tapped deep into the Great Mystery by Callan Wink, we spent a couple days in the snowy, windy woods of Montana to try to capture the feeling of a true elk hunt.

Tributaries was responsible for the writing and production to introduce Mystery Ranch's new lineup of hunting backpacks. YETI helped with the post-production internally.

From Mystery Ranch:

Between the disciplines of calculated preparation and in-the-moment focus, an intangible alchemy exists. We call it Mysterium. It is our most ambitious, tech-rich line of MYSTERY RANCH hunting packs, constructed for the most methodical hunters.