Optimizing Video for various platforms and screen sizes

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We found this article from Yoast very informative and instead of typing it again, let’s just send you there.

One of the challenges with video marketing today is optimizing your content for distribution across multiple platforms, all presenting content in very different ways. What works well on YouTube will not automatically translate to TikTok. Even within platforms, there are different format options, e.g., YouTube shorts vs videos, Instagram posts vs stories. At least for some of your videos, you must consider how to transpose from one platform and format to another. Always consider the types of screens on which your audience will watch the videos.

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