October 2025

YETI Presents: Japan to Jamaica

One man's pursuit of rare records and mighty tarpon.

Started in 2018, Japan to Jamaica, with Tributaries along for the ride, has watched the world change. Three American presidencies, the transformation of the outdoor and fly fishing world, YETI now having an award winning internal agency and director RC Cone getting married - a lot can happen in 7 years!

But: the final words of Herbie Miller in this film, talking about connecting contrasts and bringing culture together - is why we were and remain passionate about this story and telling stories in general - that'll never change. We're excited to present to you, via a YETI presents, Japan to Jamaica. Starring Naoki Ienaga.

From YETI:

In his pursuit of unearthing little-heard Jamaican music, Naoki ventured far from his home in Tokyo. A one-of-a-kind reggae researcher, he took on a vital role of documenting rare music for the public. Naoki then discovered another icon of Jamaican culture: tarpon fishing. It uncovered a new connection with the island and transformed his experience of Jamaica.

Credits:

Director / DP: RC Cone
Written by: Callan Wink, RC Cone
Executive Producers: Scott Ballew, Taylor Johns
Producer/Photographer: Zach Johaneson
Associate Producers: Fu Takumi (Japan), Soren Waugh (Jamaica)
Editors: RC Cone, John Bradley
Assistant Camera / Assistant Editor: Zane Clampett
Post-Sound: Colter Olmstead
Colorist: Daði Jónsson

Behind the Scenes