Sage R8 Core

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We are proud to help introduce the all-new Sage R8 Core, manufactured right here in the USA.

Doing work like this is our dream. An important, innovative product with almost 40 years of development behind it. A keystone in the culture of fly fishing. A really nice fishing rod! We’re honored to help Sage bring their latest and greatest to the world. 

Above is the 2 minute hype version of the R8 Core introduction. Below is the 7 minute landing page edit. This product launch also constitutes our first UHD delivery!

We also did three application-focused stories. To be released soon.

From Sage:

R8 Technology – Shaping eight revolutions in how we fish

Since our founding on the shores of Puget Sound four decades ago, Sage has repeatedly revolutionized graphite fly rod technology. We’re lucky to live at the confluence of a diverse angling culture and an epicenter of the aerospace materials industry. This overlap between opportunity and knowledge, between legendary Steelhead rivers and leading-edge composite scientists, between trout streams and saltwater habitat—essentially between the art and the science of fly fishing—has shaped our characteristic outlook on innovation from our very first Winslow blanks to our latest generation of graphite and taper revolution.

R8 Core is focused on maximum versatility and applies new revolutionary material technology through our forward-thinking lens of what we’re seeing out on the water where one rod needs to show even greater range. At its Core, R8 Core traces a direct lineage to Sage’s multi-application vision, one shaped by the fishing evolutions happening all around us—from habitats we stalk and waters we frequent, to the flies we fish and the diversity of species we now target.

Sage
  • Starring: Kameron Brown, Chase Heard, Andy Stepanian, Mason Brent & Rick Wittenbraker 
  • Director/DP: RC Cone
  • Writers: Callan Wink & Andy Stepanian
  • Creative Director: Chase Heard
  • Assistant Cinematographer: Zane Clampett
  • Executive Producer: Rick Wittenbraker
  • Produced by: Zach Johaneson
  • Post-Production Sound: Colter Olmstead
  • Colorist: Dadi Jonsson
  • Voiceover: Larry Davis
  • Wrinkle Neck Mules Motion Graphics: Landon Peterson
  • Spirit Quest Animation: Brandon Ray & Paper Brain Animation
  • Spirit Quest Music: Kai Welch
  • Production Assistant: Jen Ronan, Nick Uzzardo, Sam Roberts.
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